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Privacy Policy

Privacy Policy

Welcome to The Purple Mermaid, Inc.,   We are committed to respecting your privacy.

Collection of Personal Information from Site Visitors:

When a purchase is made from our store, we collect your personal information, such as name, address and email address as part of the buying and selling process.    As you browse our store, your internet protocol (IP) address is automatically received to provide information that assists with learning about your browser and operating system.  With your permission, we may send emails about sales, new products or other promotions.  If you wish to be removed from our email list, you may opt out at any time. 

Use of Personal Information Collected:

When you provide us with personal information to complete your transaction or verify your payment information we imply that you consent to our collecting it and using it for that specific reason only and specifically.  If we ask for your personal information for a secondary reason, like marketing, you will be asked directly for your expressed consent, or be provided with an opportunity to decline. If you opt-in and change your mind, you may contact us to withdraw your consent at any time.

Disclosure of Personal Information to Third Parties:


All personal information submitted to us at is kept confidential and secure.  You information is not shared with any third party companies, except if required by law to do so, or if our Terms of Service are violated.

Secure Shopping:

You can shop at with confidence. We have partnered with Authorize.Net, a leading payment gateway since 1996, to accept credit cards and electronic check payments safely and securely for our customers.

The Authorize.Net Payment Gateway manages the complex routing of sensitive customer information through the electronic check and credit card processing networks. See an online payments diagram to see how it works.

The company adheres to strict industry standards for payment processing, including:

  • 128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions.
  • Industry leading encryption hardware and software methods and security protocols to protect customer information.
  • Compliance with the Payment Card Industry Data Security Standard (PCI DSS).

For additional information regarding the privacy of your sensitive cardholder data, please read the Authorize.Net Privacy Policy is registered with the Authorize.Net Verified Merchant Seal program.


The following tools are utilized to assist us with marketing, and improving our brand.  These tools are useful with monitoring and preventing fraud as well as assisting with providing customers with the best sales, surveys and contests.  Below are the tools used to assist with marketing and all use cookies (small snippets of code that are from a website and stored in the browser).  They are using no-personally identifying information to measure and track.

Google Adwords
AdWords is Google's online advertising service for search, display, and video advertising. We use Google AdWords conversion tracking code and cookies to help us track sales so we can understand costs associated with advertising and marketing our business within Google AdWords. It helps us know what advertising is working and relevant to our customers and what is not. It is a cookie that in essence it tells us what ads, traffic, and search terms help our customers find us through AdWords and the results achieved. Google also uses this information to ensure that they are serving the most relevant ads possible and to enhance their offering to the public.

Google Site Stat Stats Privacy Disclosure
You may see a notification after you have completed a transaction and purchased from our website. This link is a privacy notification from Google letting you know that you were tracked via our conversion cookie coming from an ad on our website when you completed a tranasaction.

Google Universal Analytics 
This is Google's analytics service.   We use analytics and analytics tracking cookies to analyze our digital marketing performance on our website. We use analytics to help us discover which of our marketing efforts are successful and which are not. Google uses Google Analytics cookies to help enhance their customer experience.

Google Display Network Impression Reporting
The Purple Mermaid, InitialObsession and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website.

DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting
We use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to help enhance our marketing and advertising.

Facebook Ads
We use Facebook ads to advertise our products on Facebook and advertise deals, sales, new products and collections. We try to make the advertising as relevant to you the customer as possible. Facebook ads can appear in your Facebook newsfeed, right column, or mobile feed (mobile phone). The ads can also appear in our partner's mobile apps. We use Facebook conversion tracking to let us know when you have completed a purchase and track sales. This helps us decide what is relevant and helps us know what advertising is working. The conversion tracking is a snippet of code or pixel that tells us what ads, target market, and traffic help us sell our products.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will post here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.  If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to access, correct, amend or delete any personal information we have about you, instructions on opting out of cookies, or simply want more information contact us at or