Custom Personalized Jewelry, Made Just For You
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About Us


Initial Obsession is an ecommerce division of The Purple Mermaid, Inc. located on Cape Cod, in Massachusetts.  

We are a family owned business, and our specialty is personalized, custom jewelry.  We work with the finest, most sought after jewelry designers in the country today. Each piece is made with love, and product quality is our top priority.  Our designers handcraft each piece of their quality jewelry with the finest precious metals and gemstones.  Many of our offerings have been featured on television and on the pages of magazines.  We especially love to see our custom jewelry worn by our favorite celebrities and proudly flaunt that whenever we can!  We admit it - we are star struck!  Your jewelry will be hand made at the time of your order, just for you, by these very same designers.  

We are always here to help you find that perfect accessory for yourself or the perfect gift for that special someone! Please feel free to contact us via email with any questions you may have. We check our email all day long, and will get back to you in a flash. 

Thank you for visiting our shop!


The Purple Mermaid